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  • Writer's pictureDean Birinyi

Company Portraits Aren’t School Pictures

Updated: Sep 3, 2021

Photographing company portraits on location is fun, but it’s not like the picture days we all remember from school. Today I create memorable headshots of professionals with authentic expressions of personality, confidence, and approachability.

It's serious business, but as you can see in the video below, we still have lots of fun with it.


When I began my career as a photographer 35 years ago, I did school portraits. We’d go in as a team of three or four photographers and shoot 300 or more kids in a day. It showed in the quality. It was quite an experience working with kids between the ages of 8 and eighteen. One kid would be great to work with, and the next would be a challenge.

I loved working with the class clowns because, as a kid, I was a class clown. It was great fun seeing who would crack up first - the kid or me. I had the advantage of experience, but sometimes the kids would get me good. It was great fun.

Today I photograph company headshots on location - employees and executives. The photos are used for marketing the talent, diversity, and culture that makes the company unique.

Unlike the school pictures I did in the 1980s, my professional headshots have great depth, nuance, and style. I’m better at it, and I invest more time making sure everyone looks great in their photos and ensuring their on-camera presence is consistent with the companies brand.

It’s still a lot of fun, as you can see in this video of a recent company headshot shoot for at their offices in Santa Clara, CA. I hope you like it.

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